This LinkedIn checklist provides the steps you need to effectively leverage LinkedIn to grow your business and be successful.
Define your target market.
Who is your ideal client?
The goal is to know your ideal clients, so you can think like them, and speak like them.
You can have more than one type of ideal client. For example, I have two types of clients. Solopreneur and small business
Sort them by industry, job title, location, personal traits, values and beliefs, and management style.
- What industries do they belong to?
- How do they describe their problems?
- How do they describe their goals?
- What words do they use to search for you?
Define your goals
- goals and specific KPIs for what you want to achieve with LinkedIn. A big mistake entrepreneurs make is to randomly set up a profile with no means of measuring success.
- Do you want to, generate more leads, increase content shares, drive traffic to your website, or establish yourself as an expert in the field?
Create a buyer-centric profile summary-
- that educates you buyers and gets them excited to take your call. Make the shift from resume to resource. This means changing your profile from being about you and your past experiences, to being about how you help your clients, so that you are seen as a thought leader and subject matter expert- and ultimately the vendor of choice.
Connect with every professional you know.
- Go through your business cards and leverage your network to gain access to buyers for social selling.
- Make sure to connect with those you already know, like, and trust you to maximize your reach.
Map out you buyers
- by title, keywords, and geographic region.
- build a customize LinkedIn Search to develop your prospect lists. (If you use Sales Navigator, you can skip this search and use the advanced search filters to create a targeted search)
Leverage Centers of Influence
- by identifying who they know that you want to meet and ask for introductions.
- Use customize search and “Connections of” filter to create a list of who your connection knows that you want to meet.
- Invite your “Center of Influences” to do the same and make some introductions to one another.
Be a strategic referral
- with past and existing clients that knows you and love your work. Position yourself as strategic referrals.
Develop introduction templates
- that include though leadership content and use them to help facilitate introductions.
Curate and share relevant content consistently.
- Stay on top of mind of your network, by providing valuable targeted content.
Engage with those engaging on content.
- This is the perfect opportunity to start conversations and provide additional insights.
Provide your own content on LinkedIn.
- Whether you leverage LinkedIn native video or use LinkedIn Publications to write blog posts, sharing your point of view, insights and knowledge will quickly add value for your buyers and increase your visibility online.
Are you making the most of your LinkedIn profile? Do you need help?
If you like to receive an in-depth critique of your LinkedIn profile, click here.
Need help optimizing your profile? Click here to read my five tips for optimizing your LinkedIn profile